Job Details

Digital Marketing Practitioner

DMP0012
  • £ (Inside IR35)
  • London
  • Contract

Location: 3 days per week in London

Start ASAP

Duration: 6 months

CONTRACT: Inside IR35


Digital Marketing - The Growth Hacking Manager will be responsible for developing, implementing, and optimizing growth strategies to drive customer acquisition, retention, and revenue growth. This role requires a creative and data-driven individual who can identify growth opportunities, execute innovative campaigns, and measure their impact effectively. The ideal candidate will have a strong understanding of digital marketing, data analytics, and digital product development.


Key Responsibilities:

  • Strategy Development: Formulate and execute comprehensive growth strategies to achieve business objectives, focusing on customer acquisition, engagement, retention, and revenue growth.
  • Customer Journey Mapping: Analyse and optimize the customer journey to ensure a seamless and engaging experience, identifying points of friction and opportunities for improvement.
  • Audience Targeting and Segmentation: Refine audience targeting strategies to reach the right customers with the right message at the right time.
  • Data Analysis: Analyse data from various sources to uncover insights, track performance metrics, and identify growth opportunities. Use data to inform decision-making and strategy adjustments.
  • Sales Process Optimization: Analyse and refine the digital sales process to improve efficiency, reduce sales cycles, and increase conversion rates. Identify bottlenecks and implement solutions to address them.
  • Digital Marketing: Identify and propose optimization opportunities on digital marketing channels including SEO, SEM, social media, email marketing, content marketing, and paid advertising to drive growth.
  • Experimentation and Testing: Design and run A/B tests, multivariate tests, and other experiments to identify the most effective growth tactics and optimize performance.
  • Digital Product Optimization: Collaborate with the product team to enhance user experience, increase conversion rates, and improve product features based on user feedback and data analysis.
  • Lead Generation and Management: Collaborate with marketing to develop and implement lead generation strategies. Ensure effective lead management and nurturing to maximize conversion rates.
  • Technology Utilization: Leverage digital sales tools and technologies (e.g, AdTech, Martech, Web & App Channels, analytics platforms) to enhance sales performance.
  • Value Management: develop uplift estimates and business cases for individual initiatives as well as track results to maximize ROI.
Natalie Faulds Principal Consultant – Cpl UK – Technology

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